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Something seems troubling about the flickr acquisition.

On the surface it feels like there was no longer term plan for the purchase, past the actual purchase?

Only after acquisition it seemingly was discovered that they couldn’t afford to run it without gaining more subscribers (to a service that was not going to change for some time). Then came the plea for free users to pay for Pro (had those free users wanted Pro, they would probably already have it?). And now an increase in Pro subscriptions to offset the lack of new subscribers.

I really thought this purchase was going to be rejuvenating for flickr and hopefully it still is, but again, on the surface, this doesn’t seem like a strong start.